How do you find easy keywords to target for your webpages?
In one of our previous articles we had explained how to effectively target lot of long-tail keywords for SEO on a single page. There are many ways to go about it. A more sophisticated way would be to use tools like Ahrefs, Spyfu, Ubersuggest and similar tools. These tools check several parameters and determine whether a keyword would be easy to rank for or difficult.
The main concept behind these difficulty ratings is how strong the top 10 websites are which are currently ranking for that keyword. If all the top 10 serp results comprise of strong websites, then the keyword is awarded a higher difficulty rating. As a content marketer or SEO’er you need to find keywords that have lower difficulty rating, so that it will be easier to rank for these keywords with just a few backlinks or no backlinks in many cases.
The tools do a very good job of finding easy keywords. You can enter a seed keyword in a tool like Ahrefs or Ubersuggest and the tools will usually come up with dozens and dozens of keyword ideas. You can then use the keyword difficulty filter to only show you keywords which are easier to rank for. Within minutes you can get easy keywords to target.
The downside to this strategy is that these tools are usually quite expensive and they have a monthly recurring billing. So you need to be willing to spend some amount of money on these tools. But they can be worth it.
Some of the tools which can help you discover low competition, long-tail keywords are:
Free way to find easy-to-rank keywords:
If you want to do this totally free, without having to spend on the above mentioned tools, then you can use the following Google operator: allintitle
This method is not as sophisticated and it does not take into consideration various factors, but it can work a lot of times.
So if your keyword is ‘things to do in Texas during summer’ you go to Google and type the following in the search bar – allintitle:things to do in Texas in summer
If the number of results returned are less than 1000-3000 you can assume you have got your hands on a fairly easy keyword. However this is not a foolproof method of gauging difficulty of a keyword. Some keywords may not have that many search results, but the first page results for that keyword may be dominated by all big and powerful websites. So it could be difficult to break into the first page for that keyword, even though your allintitle results showed very less results.
So, all in all, this method may not be the best or the most effective. However it should still work for at least 60-70% of the time. If you want more comprehensive assessment for a keyword difficulty, then use some of the above mentioned tools. Alternatively you can buy our niche keyword packs where we do all the keyword research and offer comprehensive packs for you to take advantage of.