How to Grow Your Business Beyond Your Wildest Dreams By Just Improving 0.5% Every Day

Internet usage, both on desktops and mobile, has been increasing at an exponential rate over the last decade. In recent months, users have defaulted to their electronic devices as a window to the world, providing a unique opportunity for businesses.

Unfortunately, a lot of companies don’t delve into the online advertising space. Those that do usually fall far short of the audience their online presence is capable of reaching.

1. Emphasize Active Sales Channels

Without stating the obvious (“these are uncertain times,” “the pandemic is a global challenge,” etc.) it’s important for consumers to know if your business can still cater to their needs. Focus on the sales channels that are operational, and be sure to audit all of your digital marketing messages to make sure they focus on those and don’t mislead the consumers to a channel that’s not open.

2. Make Sure Your Content Is Share-Worthy

It’s important that a company’s marketing stands out for people to take notice of it over the deluge of ads littering the digital landscape. Regardless of whether your content is created or curated, make sure it is share-worthy so it spreads organically and is remembered. Using different content to target specific segments is more effective in this endeavor than most one-size-fits-all campaigns.

3. Consider The Audience

Digital/mobile marketing has exploded in recent months. Consider the audience — working from home and, for the most part, isolated from friends and family. The marketing winners create not only contextually relevant content during this pandemic, but also nimble to adjust as current audience attitudes evolve.

4. Get Found

Over 50% of searches in 2020 will be by voice command. It is not only important to optimize your website content for voice search, but also to continuously monitor and manage your directory listings, especially your Google My Business listing, which is the first thing consumers see when searching for you.

5. Empower A Digital Guru

The rules of direct digital marketing haven’t changed for many years, though new technologies continue to evolve and enhance techniques. I’d suggest finding someone in your organization who is knowledgeable and passionate about digital/direct and empowering them to push your company’s practices forward in innovative ways. Support your newly appointed digital guru as they up your company’s game.

6. User Behavior Analysis

A user-centric marketing approach is a way for long-term success. It requires analyzing user behavior on your website and specific landing pages. Tools like Google Analytics and Crazy Egg can provide actual data on important user behavior metrics, like session duration, site-wide navigation, events, actions, etc. You can use this data to customize your campaigns for improved results.

7. Focus On Conversational Marketing

Facebook Messenger chatbots allow brands to build meaningful engagements with their consumers and market to them on a one-on-one level. The flexibility of chatbots allows you to personify your brand and lets users interact with your brand in a fun, easy and useful manner. Chatbots will enable you to give and gather information, support inquiries, book appointments, buy products, and as a gift guide.

8. Leverage Cross-Channel Marketing

As consumers spend more time online, online marketing has increased. We’re all getting more display ads, ads popping up in our social feeds and cluttered email inboxes. Add direct mail marketing to your marketing strategy and break through the clutter. Leverage the interest you’ve generated through your digital channels by retargeting through direct mail, and drive response.

9. Update Your Website Regularly

One way businesses can improve their digital marketing is by updating their website. Ensuring your website is mobile-friendly and regularly updating your landing page with up-to-date information can help drive more conversions and sales online. If a restaurant offers take out or delivery, they should insert that information at the top of their website, and add clickable links to order online.

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