This post has been inspired by a couple of videos, which shared some awesome tips. I will be discussing the important points from these videos.The first video is from a Youtuber named Marissa Romero. She shares some important tips about making thumbnails
We all know that having a good thumbnail can have great impact on the video viewership. Many people decide whether to click and watch a video or not based on the title and the thumbnail.
The following are some important points to make attractive, eye-catching thumbnails that can get clicks:
- The face picture should be closer – take closeup pic or zoomed pic in your thumbnail as that is more impactful
- The text in the thumbnail should have clear big fonts – title should be only 3-5 words and not have too much text which is better
By the way Marissa says that if the clickthrough rate on your video is above 4% it is good, if it is 7-8% then the video has potential of going viral
Getting suggested traffic from other videos –
Step 1 – Find a popular keyword in your niche. You can do keyword research to find some keyword which you can target and which is not too difficult. You can also go to your competitors channels and see which of their videos are most popular to find topics and keywords.
Here is a small tip from me which I want to add – To find really awesome keywords go to any popular video, scroll through the comments and find out the words or phrases the people are using. You may want to include these words/phrases that stand out. Use them in your video description, tags etc. Remember this is the language used by your targeted audience. You can find some golden keywords straight from the horse’s (audience) mouth . You might hit upon some really golden keyword phrases which any keyword tool might not show you.
Step 2 – Level up – Whatever video you are going to model/target, make it better than the original. Preferably a little bit longer. When your videos are longer, the watch time will likely be longer and Youtube can reward you with more views.
Step 3 – In order to increase retention, the first impression is important. So the first few seconds or minutes of your video are critical. Plan what you want to show in that time. For example if you are making a video on how to make money from home, you can show people your home office and how your typical day looks like. Create spark, excitement and interest. Pique their curiosity. Make them want to watch more.
Have useful and valuable information, preferably with your own unique twist on it. Share your knowledge as well as your experience. Share real life examples. The content is obviously the most crucial part. If the content is not good enough to deserve views, other tricks will not benefit much.
Below is another gem of a video which talks about what to do to quickly grow your Youtube viewership even if you are starting from 0 views and 0 subscribers. The video is from a guy named Dan Lok, who is a popular figure in online marketing world: